Marketing

Regardless of supply chain status, it is important for businesses to ensure their consumers know when to expect their products to be available or risk losing loyal customers. This can be accomplished in many ways.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report on the growing a...

A surge in using the new marketing channel called social commerce requires online retailers to adapt their selling strategies to succeed. For that new marketing platform to get results for sellers, however, brands must recognize that traditional e-commerce and social media marketing are not the same...

Amid the twists and turns coming out of 2021, we've seen some overarching e-commerce-related themes -- from changes in consumer privacy, to the growing prevalence of rewards incentives, to the changing role of financial services providers -- that companies should take note of as we move head in 2022...

The concept of bringing shared environments together gives new life to some tired old marketing strategies. It also suggests exactly where Facebook and the marketing industry plan to go. The E-Commerce Times discussed with Wyng CEO Wendell Lansford how metaverse technology will impact brands and the...

Many vendors are missing a goldmine in personalizing customer experience because they are not thinking "inside" the box. A proprietary combination of software and on-demand printers from marketing automation firm UnDigital personalizes the unboxing experience. This relatively new technology is turni...

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times.

As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...

Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands.

Technical and logistical problems stretching across multiple industries gives both shoppers and retailers reason to double efforts to avoid being hacked this year. Two factors top the list: runaway inflation and increased cyberattacks.

Marketing and business communications company R.R. Donnelley & Sons has released a study which reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped and underestimated by marketers. The research uncovers significant differen...

Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why plan...

For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States' Internet Tax Freedom Act of 1998. However, that could all be ch...