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Results 1-2 of 2 for Peter Ostrow.
ANALYSIS

Smart Strategies for Compensating Telemarketing Service Providers

With a third of all lead generation budget dollars allocated to outsourced B2B teleservices providers, how do Best-in-Class organizations most effectively compensate their external vendors? Aberdeen survey respondents provide rich detail regarding their preferences for how they prefer to model the f...

ANALYSIS

B2B Appointment-Setting: Less Risk, Less Reward?

While demand generation professionals consistently turn to a wide variety of direct marketing software and e-mail marketing tools in search of sales leads, current research by Aberdeen points to a significant spend associated with a more human element: outsourced B2B teleservices, provided by a larg...

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