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INDUSTRY INSIDER

Hard Data Can Enhance the Human Touch

Now that e-commerce is no longer a novelty, most corporations recognize some basic realities about online sales: Building and maintaining a Web site is no walk in the park; not all browsers are equally interested in buying; and when it comes to sales, slick Web copy can't replace the human touch ...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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