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When B2C and B2B Worlds Collide

Having spent more than 20 years in the tech industry, I've seen many trends (and related buzzwords) come and go. One trend that I continue to see each year is the "consumerization of IT." While it hasn't always been referred to by that label, consumer demand has manifest itself across a variety of sectors in the industry, from PCs and email to the cloud. Today, an obvious example of this is the desire to connect personal smartphones and tablets to a secured business network.

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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E-Commerce Times Channels