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EXPERT ADVICE

The Revolution Is Over, and M-Commerce Is Here to Stay

In case you missed it, 2012 -- the so-called "year of mobile" -- came and went pretty quickly. Now we simply live in a mobile world. E-commerce is moving to mobile devices more and more, and that trend is not likely to stop anytime soon. U.S. retail mobile commerce sales will grow from US$13.63 billion in 2011 to $86.86 billion by 2016 -- increasing from 7 percent to 24 percent of all retail e-commerce, according to eMarketer...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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