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Sales have traditionally been considered an art, science or a mix of both for most practitioners and businesses. Aside the different views on each end of the spectrum; the truth is that Sales is a data-driven function. Performance of each sales rep and organization can be monitored, measured and assessed with data. ...

In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries (i.e. manufacturing, healthcare, telecommunications), and the results were clear: Rapid forecasters (companies that collect and prepare reliable sales forecasts in less than half an hour) significantly outperform slow forecasters (companies that collect and prepare reliable sales forecasts in more than half an hour) in terms of their current and year-over-year performance in sales effectiveness.

Selling teams continue searching for ways to reduce the amount of time sales representatives spend uncovering relevant company or contact information before following up with the leads introduced to them within the pipeline. ...

On Aug. 13, IBM and Unica Corporation announced they had entered into a definitive agreement for IBM to acquire Unica, a leading provider of marketing software solutions that focuses on streamlining marketing program development, execution and management to achieve improved marketing effectiveness. ...

Digital signage is a combination of electronic display devices and content that delivers information, advertising and other messages to a broad or narrow target audience. The benefits of digital signage over traditional static signs are centered on two basic concepts: ...

Marketing Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the user security required for productive marketing asset management.