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Strategies for Building a Strong Brand – Even in a Recession

It is no secret that "retail therapy" -- whether in the form of shopping at a designer boutique, visiting a favorite online retailer, or even purchasing a preferred brand of shampoo from the grocery store -- can evoke feelings of happiness and well-being. A fascinating new study by marketing guru Martin Lindstrom reveals that the brain actually receives an emotional boost from such experiences, and that the boost intensifies when consumers interface with so-called "strong" brands...

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