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Banks: Where Nobody Knows Your Name?

A new survey of European bank customers could prove useful to banks on this side of the pond. The Future of Communications in Retail Banking survey, conducted by Coleman Parkes and sponsored by Xerox, analyzed how retail banks communicate with their customers and presented an argument for more personalized communication with customers to keep banks from losing market share...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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