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The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in large part to new technology. Improved personalization enables consumers faced with a vast field of purchase options to select the brand that best meets their needs and desires. ...
"Research from Deloitte found that one in four consumers are willing to pay more for a personalized product, and that reflects what we're seeing in the market," said Kris Goldhair, strategic account director at KBMax "We're in an era of instant gratification, where customers w...
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