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Taking the Leap With B2B Customer Experience Tech

The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in large part to new technology. Improved personalization enables consumers faced with a vast field of purchase options to select the brand that best meets their needs and desires. ...

The New Era of E-Commerce Personalization

"Research from Deloitte found that one in four consumers are willing to pay more for a personalized product, and that reflects what we're seeing in the market," said Kris Goldhair, strategic account director at KBMax "We're in an era of instant gratification, where customers w...

How will consumers react to Apple's WWDC 2023 announcements?
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