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7 Tips for Highly Effective Content Marketing

"Don't be robotic in treating e-commerce as a simple exchange," cautioned Jake Athey, VP of marketing at Widen "Offer an immersive marketing experience to invite customers into a story, a journey, and a never-ending relationship," he told the E-Commerce Times.

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Working Your Digital Assets to the Bone

There is a new mindset is pervading the world of digital assets, particularly in a cost-conscious economy. Organizations are looking to maximize the value of all their digital assets, both to reduce their up-front costs and to increase ROI on each and every outlay. ...

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