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EXPERT ADVICE

Hey Sellers – Your Customers Are #WorkingPoolside Today

Your new salespeople have very specific expectations of how their workday should flow. These 20-somethings want to sign a contract poolside, then post about it on Instagram -- #workingpoolside, anyone? They want to approve a purchase order on the go as they head to post-work Pilates (and pizza). They want zero bumps in the road as they go from meeting to mixer. For them, stopping to hit "print" just isn't in the cards.

How will consumers react to Apple's WWDC 2023 announcements?
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