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Results 1-1 of 1 for Charles Wiedenhoft
EXPERT ADVICE

Don’t Give Discount Holiday Shoppers Any Reasons to Walk Away
  • By Charles Wiedenhoft
  • Nov 17, 2009
  • E-Commerce Times
  • 1087 Words

The holiday shopping season is rapidly approaching, but optimism is fading for many online retailers, with sales growth expected to trend negative through the remainder of the year. As frugal shoppers continue to cut back on discretionary spending, retailers have responded with deep discounts and special offers. These promotions will have varying degrees of success due to competitive pressures that are pushing down prices, as well as the explosive growth of coupon and comparison shopping Web sites.

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