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EXPERT ADVICE

The Coming Irrelevance of SEO

Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing -- and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon and eBay have brought to the space, consumers simply aren't turning to Google to purchase products. ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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