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There was a day not that long ago when companies actually controlled their brands. Their marketing teams decided which messages their consumers were going to see and hear. Companies decided which publications, television shows and Web sites they wanted their ads to appear in, and they limited their customer interactions to 800 numbers and customer service counters with long queues...
It makes sense for enterprises to build wikis into their overall marketing plan, according to Aaron Strout, vice president for new media at Mzinga.com. His company provides on-demand solutions for leveraging the power of workplace and customer communities for growth and innovation. Mzinga provides a hosted Software as a Service platform that includes wiki features...
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