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Last week, and for many other weeks, I discussed CRM 2.0, but today I am thinking more about the world beyond 2.0. Maybe it will be CRM 3.0, or maybe some wise guy like Paul Greenberg will change the numbering and call it "CRM 20xx," who knows? My reading and research tells me...

"The problem is they do need to get religious about it, because on-demand is going to be the fastest-growing sector of the environment," retorted Paul Greenberg, president of The 56 Group, an enterprise applications consulting firm. "Right now, they need to clear up market confusion."

"[In the past] I've ... had my doubts about their ability to transform, but they've actually dramatically transformed the culture," said Paul Greenberg, president of The 56 Group, an enterprise applications consulting services firm, who calls himself a "friendly critic" of SAP. "They're actually trying to put the customer first, which has not been their historic culture."

Then there's nGenera, which buddy Paul Greenberg blogged about the other day. nGenera appears to be taking the bull by the horns and is buying up companies (the latest one is Talisma) in an attempt to craft end-to-end customer-facing solutions. Whether nGenera will fare any better than any of the other companies with the same strategy that have graced the scene in the last few years remains to be seen. Given the work already done on many fronts with XML (extensible markup language) and Web services, I'd have to say these guys bear further looking into...

Why it has taken most CRM companies such a long time to finally "get it" was the subject of some after-hours brainstorming between Pombriant and CRM guru Paul Greenberg, who also attended Insights "'It' being that the customer is in command of the conversation and the nature ...

CRM guru Paul Greenberg reports on some of these in two blog posts: Random Gems from SAPPHIRE (Get it?) and Its 2008. SAP FINALLY Gets It. They Really, Really Do Over the course of the conference, Greenberg made the following observations:...

Brent Leary, cofounder and partner of CRM Essentials and author ofBrent's CRM Blog,and Paul Greenberg, author of CRM at the Speed of Light, are crafting a series of videos to talk about "what's going in the space, what we like, who we like and even who (and what) we don't like," Leary writes in his blog...

"They had a senior vice president on the call (Anthony Lye) who took our questions," which, Leary admitted, were few. (Or as hewrote in his blog, "Thank God Paul Greenberg was at the ready.)" Note to Lye from Leary: Don't take any of this personal Anthony, we're just not used to being treated like real people...

As a consultant paid to produce measurable results, Paul Greenberg gave readers a delightful exegesis of just where on the spectrum of useful business practices this sometimes falls inCRM, Philosophy, Baseball & Universal Metaphors." After praising an article he had just read onexperimental marketing, Greenberg objected to one particular finding cited in the article -- namely that 79 percent of people surveyed by the Jack Morton marketing organization said that a key obstacle was measuring/demonstrating experiential marketing ROI, or return on investment...

These newfound abilities have also spurred adoption of the outsourcing of CRM functions. "Because companies have more flexibility in where their call centers can be located and how they answer customer calls, many are using VoIP to help with outsourcing their call centers," said Paul Greenberg, president of The 56 Group...

From Paul Greenberg who is considered the leading blogger and author in the CRM industry, his predictions are also worth checking out. Read his predictions here; they are thought provoking for any manufacturer working to stay and grow relevant to their customers Bob Parker an...

For the day I was down only a few bucks once you factor in the cost of my wife's dress, the jacket, shoes, purse -- and that hat! All in all, it was a great road trip especially since I was also with pal Paul Greenberg Bottom line though, it was a pretty accurate test of my a...

I want a few words, and like my buddy the eminent guru, Paul Greenberg, I would like a few that have not been combined together quite as frequently as "as a service." It is remarkable how our species takes something unique and absolutely grinds it until all that's left is an insipid powder. For instance, decades later all things Washington still need to have a "--gate" suffix before they reach the stature of seriousness, but I digress...

Located at myCRMcareer.com, the Web site will be managed by Bruce Culbert, Ted Hartley, and Paul Greenberg, principals at BPT Partners Besides employment opportunities, it will offer career management and placement services, general industry resources, exclusive content -- Gre...

Paul Greenberg has one of the most prolific and wide-ranging minds in the CRM business. He wrote the CRM bible, CRM at the Speed of Light, which is now in its third edition. He lectures constantly, educates, and writes and publishes just about everywhere in the CRM world Ever...

I am not as organized as Paul Greenberg who tells me he is in the middle of an eleven year plan -- no wonder he's the dean of CRM analysts. The best I can muster is some resolve to do better in a few selected spots. I thought it might be fun to share some of these resolutions with you while also projecting some for our industry. First, my stuff...

I was in Chicago for a few days of R&R when Steve Ballmer, CEO of Microsoft, spoke at the Microsoft partner meeting in Boston. As a result, I got news of the company's latest projected delivery dates for its on-demand CRM not from Microsoft, but from Paul Greenberg's blog: "On Demand Means Right This Second, Even for Microsoft." Greenberg makes some good points and I completely agree with him that the second quarter of 2007 is a long time to wait given the speed of evolution we have been seeing in the on-demand market...

"Companies that effectively use analytics as part of their total CRM environment are better able to make insightful decisions regarding customers and markets, and typically recognize a higher return from their CRM investment than those that don't," noted Paul Greenberg, industry analyst and author of CRM At the Speed of Light...

With Version 11.0, Paul Greenberg, author of CRM at the Speed of Light, told me, "They've made their product sexy." What he meant was that NetSuite has always offered some very serviceable products, especially considering they have both ERP and CRM fully integrated "out of the box" or, more correctly, "off the wire." Nevertheless, this release has eye appeal and functionality in abundance that prior editions may have lacked. The reason for Greenberg's enthusiasm can be traced to one acronym: AJAX...

I have been involved in some situations recently that have caused me to think a lot about the idea of the customer experience. I made a presentation -- by phone during a nor'easter -- last week to an executive education seminar at Duke University's business school. Martha Rogers, whose work with Don Peppers I have previously written about and, I believe, is very important to the evolution of CRM, invited me. I am also preparing for a webinar later in November sponsored by CRMA in Atlanta. The webinar is loosely framed by the concept of customer loyalty -- getting, keeping, and using it. Other speakers will include Ginger Conlon and Paul Greenberg, two of my favorite people in CRM...