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"TikTok is such a different platform than TV or other digital or social platforms. We are educating brands and businesses on the value of the TikTok communities. The types of content they create is different as a video form and focuses on the value of being authentic," Perez told the E-Commerce Times...

"They have to do it at more than arm's length. But marketing teams are not set up to deal with what happens when their brand and digital presence are stolen and used in ways they do not want. That is a big problem," Shaul told the E-Commerce Times He added that preventing fake...

"That said, we have seen the most successful metaverse launches within certain industries -- gaming, tech, and e-commerce. Companies in these spaces have a reputation for being innovators, so being the first ones to plunge into the virtual arena makes sense," Hollerbach told the E-Commerce Times...

"TikTok poses a real threat when it is collecting and storing more data points about users than any other social media platform. There will likely be a full audit of Oracle's data storage to see the exact agreements and policies in place between ByteDance and Oracle," Lintz told the E-Commerce Times...

The report recommended gift cards be treated more like debit cards, which are regulated under the EFTA. "By treating gift cards like debit cards, there would be more consumer protection. Now when consumers fall victim to fraud, there's very little recourse," the report's author, policy analyst Becca Trate, told the E-Commerce Times...

"Some brands, businesses, and creators are better positioned to maximize the opportunities in this burgeoning landscape. However, the real social commerce success will come from understanding your customers, leveraging influencer relationships for trust and validation, and willingness to experiment on emerging networks -- especially TikTok," Dahan told the E-Commerce Times...

Karen Steele, chief marketing advisor at Sendoso, told the E-Commerce Times, "We are launching it right before the holidays because it is a really popular time for people to do a lot of this kind of gift spending. So, the customer will get, at no cost for using our platform, a selection of e-gifts."

"All year, spending has been covering the effect of inflation," Kodali told the E-Commerce Times "Worries about the recession are different from not having funds in your bank account," she explained....

"These fees, for the most part, are erroneous. But vendors need Amazon," she told the E-Commerce Times Fighting for Amazon Sellers...

"These attacks are not ransomware and email compromise; they are not things experienced by just large government organizations or corporations with highly valuable secrets to steal. This is really in the face of every business today," Shefrin told the E-Commerce Times Why SMBs...

"With a sound integration strategy, retailers are able to offer customers more ways to engage with them because they are able to connect engagement channels which supports a true omnichannel environment," Wastal told the E-Commerce Times ESG Is a Consumer Priority...

"It is proven that consumers' purchases can be influenced by what they see in their social media feeds," Pantazopoulos told the E-Commerce Times. "Helping content creators maximize their yields is core to our values, so we are excited to open up the opportunity to join the SourceKnowledge Influencer Network to more social media accounts."

"The benefits for merchants for offering coupons and cashback can be viewed through the lens of sales conversion with the likelihood that the consumer will make it to the end of the purchase funnel and complete a transaction," he told the E-Commerce Times Cashback Is King of R...

The role of digital marketing continues to gain traction in the wake of the retail rebirth following the pandemic ...

"Whether shopping by QR code on a CTV [connected TV] ad or a product tile in a digital or social video ad, brands have the ability to drive consumers to a destination relevant to the time of day or location and/or serve creatives that may take location, time of day or weather into account," Kerv COO Marika Roque told the E-Commerce Times...

"A lot of it begins with getting compromised data, whether through a data breach or bought on the dark web. The fraudsters have the login username and the password. They use that information to take it over," Rohall told the E-Commerce Times All Industries Affected...

"Making videos shoppable is no more complex than making other links shoppable. Think banner ads, social posts, QR codes, whatever. It takes minutes to create a link for client brands, and it can be used anywhere," Silverberg told the E-Commerce Times Survey-Supported Insights...

"Two and a half percent may not be an extraordinary number, but it's still impressive," he told the E-Commerce Times. "Online had two huge years in a row, so the fact that online sales are up at all shows just how strong they are. It shows that e-commerce has held up even as the stores have reopened."

Now, after a couple of years of relying heavily on online-only operations, the e-commerce industry is at a crossroads, navigating consumer expectations of rapid delivery along with a return to in-person transactions, Ian Televik, vice president of marketing and CX at retail technology firm Fabric, predicted in a discussion with the E-Commerce Times...

"We are collecting a lot of information about what are they sharing, what they are trying to exploit, and what malware they are trying to get," he told The E-Commerce Times ...