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This story was originally published on Dec. 22, 2010, and is brought to you today as part of our Best of ECT News series. In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned th...
While marketers have long pursued the mobile or "third" screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing...
Consumers today don't want to interact just with other consumers. Increasingly, they expect to interact and communicate directly with brands and companies themselves. Over the past few years, companies have come to see these communities as a valuable asset, nurturing them as part of a brand's offering. The benefits range from better consumer insig...
In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell" in social media, that the audience would rebel, and that social media efforts would fail. We have learned, however, that when done correctly, it absolutely is possible to promote goods and services to online fans and friends.
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