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Results 1-2 of 2 for Stephan Dietrich.
EXPERT ADVICE

Social Media for B2B: This Time It’s Personal

For B2B marketers, social media has quickly become a desirable component of most cross-channel marketing campaigns. According to an August 2009 survey by Mzinga and Babson Executive Education, the vast majority of professionals worldwide are using social technologies for business purposes. Eighty-si...

EXPERT ADVICE

Email Receipts, Confirmations, Tracking Numbers – and Marketing

With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails. The historical open rates of tra...

E-commerce Times Channels