Results 1-1 of 1 for Scott Brinker.

Minding the Gap Between Click and Conversion

If you're responsible for performance-driven online marketing -- particularly for Web-based sales or lead generation -- then your mission is to optimize a funnel. The online marketing funnel is an upside-down pyramid, sort of like a great, big waffle cone. At the top, you start with everyone who is ...

E-commerce Times Channels