Search

Results 1-1 of 1 for Malcolm Fowler.
OPINION

When It Comes to Customer Loyality, It’s All About Relevance

Much analysis has gone into the debate about which type of loyalty instrument is most effective in helping businesses dynamically interact with customers in order to build and maintain more profitable relationships. The debate, focused on smart cards versus magnetic stripe cards, is irrelevant. The ...

E-commerce Times Channels