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For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to...
The business-to-business buyer's journey is often difficult and long. The typical buying group for a complex B2B solution involves six to 10 decision makers, each of them bringing information they independently gathered to share with the group before making a decision. This information often opens t...
Cable television consumers across the nation are halfway to their goal of getting lower prices and better service, thanks to the passage of a cable reform bill in the U.S. House of Representatives. The COPE Act will make it easier for new companies to enter the cable market and compete for consumers...
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