Have you ever waited on the line for a customer care representative to help place that very important order right before Christmas, or help you figure out how to resolve a technical issue with your iPod that you're eager to start using? And right when they gave you that special "free shipping" deal,...
Most of you reading this have spent a significant amount of time building your brand equity through offline channels. Manufacturing goods that appeal to the target audience, marketing through catalogues, ongoing promotions and offers -- all contribute towards creating a strong brand. Moreover, signi...
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