The United States Defense Innovation Board has recommended that the Pentagon hire civilians to work from home who can handle classified information as a way of attracting people with technology expertise. The individuals sought "will have technical degrees and/or highly specialized skills in digital technologies and innovation needed across the U.S. Department of Defense," which is undergoing digital transformation...
Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interact...
In what could be a trial run for more of the same, Red Hat held a first-ever virtual technical summit to spread the word about its latest cloud tech offerings. CEO Paul Cormier welcomed online viewers to the conference, which attracted more than 80,000 virtual attendees. The company made several key...
Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...
There's a major myth about "going paperless" that needs to be dispelled. A paperless office doesn't mean that paper is outright banned. There likely will be a need for physical paper in business for a long time, so don't throw out your printer just yet. Rather, being paperless means being able to em...
A U.S. District judge has ruled that Sprint and T-Mobile, the nation's third- and fourth-largest mobile carriers, can go forward with a $25 billion merger. The deal will not close until the California Public Utilities Commission approves the transaction, but clearing this latest hurdle moves the two...
Measuring Broadband America, a 10-year-old FCC program to ensure that Internet service providers deliver on their connection speed promises to consumers, has become unreliable. Companies including AT&T, Cox, Comcast and Verizon reportedly have been employing tactics to make their performance num...
Among the highlights of Amazon Web Services re:Invent are three announcements that strengthen its presence in the enterprise hybrid IT infrastructure market: AWS is teaming with Verizon to deliver 5G edge cloud computing; the first AWS Local Zone is located in Los Angeles; and AWS Outposts are gener...
Every decade the wireless industry transitions to a new cellular technology, and every generation there are doubts about it. This continues with 5G. I have heard from consumers and even people within the industry that there is "no need for 5G," "5G is only for businesses," "5G won't be available unt...
The much-anticipated Disney+ streaming service has arrived. In the first 24 hours, the app was downloaded 3.2 million times. Demand for the new over-the-top streaming service prompted the company to announced that it had exceeded its highest expectations -- but with problematic results. Many users w...
After having countless conversations with iPhone users in the last few days, I've concluded that Apple will sell loads of these new devices -- but not as many as in the past. There are several reasons I'm expecting a downturn in iPhone sales. Among the top reasons are lack of support for 5G, lack of...
Amazon and dozens of partners have joined in a Voice Interoperability Initiative. Their aim is to support multiple, interoperable voice services on a single device so customers can access the one they want by saying the appropriate wake word. Companies involved in the initiative will work with resea...
Digital transformation has left hardly any industry unshaken. In broadcasting, it's safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: ...
Traditional cable TV providers will face a big competitive threat in the next decade from the Internet, IPTV and 5G wireless. Cable TV typically lands at the bottom in customer satisfaction surveys. That means there is both plenty of room for improvement and plenty of room for new competitors and ne...
Verizon, the No. 1 mobile carrier in the United States, this week introduced a free version of its robocall-blocking app, which will be standard on all new Android devices. The company further announced that it will auto-enroll eligible Android users to its Call Filter service and block what are see...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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