A cyber intruder broke into the computer network of the water treatment system of Oldsmar, Fla. and attempted to poison it with lye. News of the attack was made public Monday by officials of Oldsmar, who revealed the attack was foiled by an operator at the facility within minutes of its launch. The Oldsmar plant provides water to businesses and about 15,000 residents...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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