Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each day, and those who create the top Snaps will earn the most for their creativity...
Google found itself in the crosshairs of government regulators Tuesday as the U.S. Justice Department filed a civil lawsuit against the tech giant for unlawfully maintaining a monopoly in online search services and in search advertising. "This is a monumental case for the Department of Justice and, ...
The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to ada...
Marketers must adapt to changing circumstances. They also have to play better hunches when handling supply and demand issues. In this constantly changing marketplace, supply and demand are moving targets. So why are advertisers not fully capitalizing on the new situation? Many marketers have not yet...
E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires business...
Google has taken a step toward controlling spam voice calls on Android devices with a new addition to its phone app. The "Verified Calls" feature will display a caller's name, logo, reason for calling and a verification symbol indicating a business has been verified by Google. The service will initi...
Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet i...
Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing dr...
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- ...
Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, chan...
Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibite...
A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through adve...
Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' ...
Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build suppo...
Google is integrating its Google Meet videoconferencing application with Gmail, and it already appears as an option in some users' accounts. It is making the service available to everyone for free in the coming weeks, on the Web and through mobile apps for iOS and Android. Users will be able to star...
Yes - I'm more likely to buy with flexible payment options.
Sometimes - It depends on the item and terms.
Rarely - I typically prefer paying upfront to avoid debt.
Not at All - My purchase decisions are based on need and budget.
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