"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising, s...
"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For ex...
"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should co...
"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use a...
"It's only a few times in the history of the U.S. and in specific domains do you have the opportunity to make decisions and have a lasting effect on that domain," said Circadence VP Keenan Skelly. "In terms of information cybersecurity, we're right in the middle of it right now. We're just figuring ...
"People have a fear that if they show any type of vulnerability, that's a bad thing," said Palo Alto Networks Sales VP Amy Slater. "But I've learned over time that people want to work with and learn from humans. I've modified the way that I was leading, and in doing so I've become more approachable...
An online service "was a great business opportunity to combine nutrition with technology," said Jackie Elnahar, CEO of TelaDIetitian. "I'm also very passionate about making nutrition information mainstream. I don't think seeing a registered dietitian should be a luxury. Anyone who needs to see a die...
"From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said FutureProof Retail President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy t...
"Human capital management is the idea that your humans are your capital, and so you should be investing in them and managing them, making sure that you're giving your talent opportunities to grow, and that they have purpose in their work," said HighGround CEO Andee Harris. "Human resources is more a...
In the data science field today, "the big problem is that the industry does not have official data science training," observed Vivian Zhang, CTO of the NYC Data Science Academy. "Their majors don't teach them anything in the industry. We've become a natural transition funnel to bring those people in...
"Girls in Tech is a global nonprofit. We focus on engagement, education, and empowerment of girls and women in technology," said Ishita Mandhan, a software engineer at LSQ and program director for Girls in Tech. "It's important to provide the support network to help women to develop their careers in...
"I was always interested in analyzing the data," said LogicHub CPO Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the...
"I care about helping more women get into technology, so I spend a lot of time teaching girls from sixth grade to high school so that they're more educated about STEM fields," said CTO Heather Wilde. "I'm also chair of the engineering school's advisory board at the University of Nevada, Las Vegas, t...
"My team has always, from day one, been 70 percent female," said Trustify President Jennifer Mellon. "You know, we're not a flower delivery service -- we're doing private investigation. It's not a space women often lead in, so I'm really proud of that. We did a self-disclosure report early on, and o...
"I've helped shape the conversation," said Debbie Berebichez, chief data scientist at Metis. "It's empowered me to mentor young women and also to shape policy. At Metis, we offer a scholarship to women and minorities, so we do things actively to bring women in. I also try to recruit and hire women.
Important to me so I can accept, deny, or customize my preferences before entering a website.
Inconvenient, but a fair exchange for knowing the website operator is likely serious about privacy and compliance.
An endless, unnecessary burden with a minimal effect that I wish was gone.
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Tips To Help Mask Your Identity Online
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