Meta says it is expanding AI-based age enforcement tools across Facebook and Instagram to identify potentially underage users. ...
Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap
AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions
Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens
AI-powered fraud is moving inside legitimate transactions, pushing retailers toward identity-based systems to separate real customers from fraud
Experts say AI’s early returns are concentrated among major players, while broader economic benefits remain uneven
Scam texts are eroding trust in SMS marketing, creating a "friction tax" for retailers as customers ignore legitimate messages. New verification strategies aim to rebuild confidence before users engage
AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use
Retailers are losing trillions to checkout friction, but new data shows that offering the right mix of payment options can significantly improve conversion rates, especially on mobile
Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy
In the print industry, e-commerce success hinges on connecting digital ordering with real-world production. Automation is replacing manual workflows and helping providers scale
The Buy Now button is losing its luster. Shoppers are intentionally slowing down, stepping away from their screens, and heading back to physical stores
AI-powered apps are driving higher conversions and revenue, but retention remains weak. High churn, shorter trials, and rising costs expose a gap between early excitement and lasting value
Private 5G networks from Celona and Digi aim to replace Wi-Fi in automated warehouses, improving connectivity reliability and safety as retailers scale fleets of autonomous robots
AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging
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