Trends

In a CRM situation, an algorithm that gets the right answer is accurate and nice (we got the deal!), but if the business process supported by CRM has a lot of returns or unhappy customers, it's not very precise.

Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Partner at RMG Media, told the E-Commerce Times. "The bes...

Amazon is rolling out a system that combines artificial intelligence and augmented reality to help workers maintain social distancing in the workplace. The new system has been deployed at a handful of Amazon buildings, but the company plans to deploy hundreds of the units in the coming weeks. Augmen...

A new e-commerce partnership could bring 1,200 Shopify small business sellers to the Walmart Marketplace this year. Walmart's top e-commerce priority for years was to build a marketplace customers would trust. The company has joined forces with Shopify, an all-in-one commerce platform used by more t...

Online medical appointments have become commonplace during the pandemic, and they're likely to continue into the future, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digit...

The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last years and forever change consumer behavior. Over the last 30 years, experts have been studying the slow burn of consumer adoption of new technologies. Never have we witnessed the adoption ra...

When entering into website development contracts, the more you know, the more likely you will be able to avoid common pitfalls. It is your website, but ownership of the intellectual property on the site is not always apparent or obvious. When you engage an information technology vendor to build a ne...

Google is facing a class-action lawsuit for tracking people who used the Chrome browser's Incognito mode. Law firm Boies Schiller Flexner filed the complaint on behalf of people who used the privacy mode during the past four years. "Google tracks and collects consumers' history and other Web activit...

Some 50 editors working for MSN, Microsoft's news operation, have learned their contracts won't be renewed and their jobs will be performed by artificial intelligence software, according to multiple news reports. The contractors hired through staffing agencies Aquent, IFG and MAQ Consulting were not...

Building a successful global business is a never-ending juggling act. With what can seem like an unlimited number of moving parts, compromises feel inevitable. Efficiency is traded for simplicity. Optimal long-term solutions are traded for quick and dirty fixes. These tradeoffs can be especially pro...

When entering into website development contracts, the more you know the more likely you will be able to avoid contract disasters that could prevent your website from launching on time or working properly. There are many stories about failed software development projects, not just in connection with ...

Consumer spending has shifted heavily from brick-and-mortar to e-commerce during the coronavirus pandemic. Many retailers are pivoting to e-commerce for the first time, and established online retailers are experiencing sizable growth. Businesses that are seeing the highest uptick are those selling "...

A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in right now. As marketing leaders, it's an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we're all figuring out how to juggle emotions, families, d...

These are extraordinary times, in case you haven't noticed. One of my contentions these days is that CRM is penetrating society to a point that it is taking on an outsized role -- the "CRMification" of society. In economics we often see a disruptive innovation climb a ladder as it becomes something...