Social Networks

One of the world’s wealthiest business moguls is putting his cash where his social media beliefs are. Twitter on Monday announced it entered into a definitive agreement for Elon Musk to purchase the social media platform for some $44 billion

Let’s talk about why Elon Musk likely got the offer of a board seat from Twitter, why he probably turned it down, and what will happen to his “hostile takeover” attempt

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report on the growing a...

A surge in using the new marketing channel called social commerce requires online retailers to adapt their selling strategies to succeed. For that new marketing platform to get results for sellers, however, brands must recognize that traditional e-commerce and social media marketing are not the same...

Facebook, Twitter and Google have made moves to prevent their platforms from being weaponized by purveyors of misinformation about the crisis in Ukraine. At the same time, Elon Musk has activated his Starlink satellite internet service over the country and has begun sending the hardware citizens wil...

Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends

The biggest breach of the period was actually a combination of several cyber smash-and-grab operations over the years that contained 3.2 billion unique email and password combinations from Netflix, LinkedIn and other online outfits

Shopping on social media platforms is growing at a torrid pace -- three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers, reported Accenture, which defines social commerce as shopping on a social media platform where a person's e...

Social media giant Facebook has a new name -- Meta. "From now on, we're going to be the metaverse first, not Facebook first," CEO Mark Zuckerberg said at the company's Connect 2021 conference when announcing the corporate name change. The new name reflects his view for the company's vision of the me...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

Twitter is adding some new powerful features to its repertoire that users will be able to access for a price. The new premium offering, called Twitter Blue, will allow users to "undo" tweets, as well as create collections of their favorite tweets, according to independent researcher Jane Manchun Won...

A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conver...