Analytics

Holiday shoppers spent more money on online purchases last year than ever before -- a whopping $126 billion from Nov. 1 through Dec. 31. That was a 16.5 percent increase from the previous year. If the steady upward trajectory of online holiday spending is any indication, 2019 promises to be another ...

Spotify has launched Spotify for Podcasters following a year-long beta involving more than 100,000 podcasts from 167 countries. Spotify for Podcasters is a discovery and analytics dashboard designed to let podcasters track performance through data such as episode retention charts, aggregate demograp...

Startups in the U.S. fail at a rate of 90 percent largely due to cash flow problems and the lack of a market need for a product or service. In fact, not even half of startups make it to their fourth year. It's also noteworthy that 65 percent of startup owners admitted to not being fully confident ab...

The contact center uses familiar benchmarks to determine if a call, chat or email is successful or not. Call metrics such as net promoter score, handle time, and amount of silence are correlated with positive or negative outcomes. However, insights from speech analytics technology prove that these m...

CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes. That data often is not being used to its full potential, beyond basic reporting on sales metrics and marketing campaigns. With the advent of mainstream ML...

AI applied to healthcare includes a collection of technologies that enable machines to sense, interpret, act and learn. AI implementations for digital health can be relatively simple when they are focused largely on personal patient engagement, or vastly complex when working with big data sets, high...

Oracle has announced plans to combine its more than 18 related analytics products under a single banner, Oracle Analytics, making it easier for customers to figure out what they need. It's not unusual for a company to innovate a string of offerings before consolidating them into a single product lin...

The most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. Providing a world class customer experience is so profitable that Gartner ha...

For many in the pay-TV industry, Netflix was the first wake-up call that a new-generation of online or technology companies could have a significant impact on their pay-TV business. Over a 10-year period, Netflix grew from a U.S.-only DVD-by-mail service to a force in the international video enterta...

Salesforce has a genius way of putting people at ease and opening their minds before any of the company's representatives say a word about product. People who study neuropsychology point to the importance of ensuring that the audience's prefrontal cortexes are wide open and ready to transact ideas.

Salesforce has announced an all-stock deal to acquire analytics powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce. A number of questions arise from this deal. For instanc...

You don't have to be entrenched in the tech world to have heard the term "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being u...

Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted ac...

Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of ...