SMB

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Cyber insurance premiums are soaring as insurers limit what's covered, exposing a gap in cybersecurity financial safety nets, according to a new report.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website. The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more.

Tidio AI, an innovative CRM tool, aims to democratize access to advanced customer service automation and efficiency for small and medium-sized businesses.

To combat chargeback fraud in e-commerce, follow these tips on utilizing machine learning, analytics, and end-to-end solutions while prioritizing customer experience. Discover how to effectively fight fraud and maintain a seamless shopping experience for legitimate customers.

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

Tax fraud schemes in 2022 netted scammers $5.7 billion, more than twice the amount of the previous year, according to the Internal Revenue Service, and there doesn’t appear to be any letup in sight.

The combined offering, Commerce 360, consists of a custom website, a smart point-of-sale device, and a merchant dashboard, allowing SMBs to accept payments on any channel.

As physical stores enjoy a return of foot traffic from younger consumers, their banking and payment preferences present challenges to retailers.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays.

Although small businesses lack the resources large enterprises enjoy to defend themselves online, SMBs can avoid becoming cybercrime victims by following these proven, safe computing practices.