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Getting Over Big Data Fatigue in the C Suite

Recently while presenting the findings of a Big Data survey to an executive team, I was a bit taken aback when the CEO stopped me and said, "I'll listen to what you learned from the survey as long as you don't use those two words again -- 'Big Data' -- I've already told my team there will be hell to pay if one more person tells me, 'we ought take a look at what Big Data can do for us,' that may be the last suggestion they make at the company." I would love to say I was surprised, but it wasn't the first time I had heard this sentiment from an executive...

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