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The Key to Shopping 2.0 Success: Empowering Customers

Shopping online has become a favorite activity for consumers. However, retailers still haven't successfully replicated the experience of uncovering the perfect item hidden on the back of a rack, the thrill of unexpectedly wandering into an out-of-the way boutique, or the way friends bond over dressing room disasters. Technology that improves the online shopping experience is evolving rapidly, but to properly take advantage of what's coming down the pike, retailers will need to go back to basics...

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