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Results 1-3 of 3 for Nishith Gupta
BEST OF ECT NEWS

Making Social Media Work in Retail and Corporate Banking
  • By Nishith Gupta
  • Feb 21, 2011
  • CRM Buyer
  • 968 Words

This story was originally published on Nov. 30, 2010, and is brought to you today as part of our Best of ECT News series. ...

EXPERT ADVICE

Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2
  • By Nishith Gupta
  • Dec 2, 2010
  • CRM Buyer
  • 889 Words

Part 1 of this two-part series looks at the importance of leveraging social media contextually in the banking industry. The example of a credit card is used to illustrate how social media can be used at each stage of the generic buying process to establish a connect with customers, starting with the first stage: Need Recognition and Problem Awareness. The remaining four stages are addressed in this installment...

EXPERT ADVICE

Sustainable Social Media Strategies for Retail and Corporate Banking, Part 1
  • By Nishith Gupta
  • Nov 30, 2010
  • CRM Buyer
  • 993 Words

As the adoption of social media is growing astronomically, it is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes ...

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E-Commerce Times Channels

Cloud Computing

Cloud Computing

Leveraging AI To Transform Actionable Business Strategies Reliably

Cryptocurrency

Cryptocurrency

Investment Scams Skyrocket, Victims in US Fleeced for $4B in 2022

Cybercrime

Cybercrime

Website Impersonation Scams Surge, Solutions Fall Short: Study

Exclusives

Exclusives

Surefront Unified Toolkit Modernizes CRM and Retail Management

Expert Advice

Expert Advice

Morphing Demographics Require Imaginative PR Strategies

Hot Topics

Hot Topics

AI-Enhanced Searches May Pose Threat to Creators, Publishers

M-Commerce

M-Commerce

Mobile Payment Industry Innovations Driving Online, In-Store Sales

Marketing

Marketing

Copyleaks Study Finds Explosive Growth of AI Content on the Web

Retail

Retail

Coveo Report Reveals AI Search Enriches Customer Engagement

SMB

SMB

E-Commerce Returns’ Billion-Dollar Burden on Business and the Planet

Spotlight Features

Spotlight Features

ConvertKit Newsletter Platform for Creators: From Passion to Profit

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