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Results 1-2 of 2 for Jack Jia

The Pitfalls of Behavioral Targeting

Behavioral targeting has been around since the first dot-com days, but it got really hot again in late 2007, thanks to a few big promoters like Facebook. So, What exactly is it, and does it really work the way it sounds? ...


The Long Tail of E-Commerce

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment ...

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