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Results 81-100 of 453 for Jack M. Germain.

Marketing and Security Must Ally To Eradicate Brand Impersonation Fraud

Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogu...

Retail in the Metaverse Facing Hardware, Identity Challenges

Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content.

Inflation Triggers Retailers To Reassess SaaS Spending

Until now, retailers have relied heavily on SaaS offerings for their fulfillment systems. But research shows that many retailers are shifting away from this in favor of solutions they own. Why? To gain the flexibility for providing a better customer experience.

Proposed US Law Seeks To Silence TikTok’s Data Flow to China

The law aims to protect Americans by blocking and prohibiting all transactions from any social media company in, or under the influence of, China, Russia, and several other foreign countries of concern.

TikTok Opens Back Door to Integrated Platform Stores, Amazon Competition

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Pentagon Supply Chain Fails Minimal Standards for US National Security

Most contractors the Department of Defense hired in the last five years failed to meet the required minimum cybersecurity standards, posing a significant risk to U.S. national security.

Why Quality E-Gifts Are Smart Business Decisions

Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays.

Tackling the Daunting Task of Recouping Unjustified Amazon Seller Fees

With no centralized auditing system for vendors available within Amazon's inner sanctum, sellers are left to their own resources to seek redress from Amazon's questionable charges. Chargeguard wants to change that inequity.

Cybersecurity Tips for SMBs To Avoid Phishing Scams

Although small businesses lack the resources large enterprises enjoy to defend themselves online, SMBs can avoid becoming cybercrime victims by following these proven, safe computing practices.

Piracy Expert Sees Weaponization of Legit Video Providers on the Rise

Streaming video content from non-mainstream providers might make you an unwitting target of content piracy. If you get a bargain pricing offer, you risk becoming the victim of scammers and hackers, losing personal data, and having your financial assets stolen.

Retail Needs Tech Integration Strategies To Satisfy Consumer Expectations

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.

Ad Network Connects Influencers, Brands, Audiences on Performance Platform

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Retail Reality Check: Rewards Programs Do Matter to Consumers

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

EXCLUSIVE INTERVIEW

Digital Marketers Take Fragmented Tactics to New Targets

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

Live Commerce, Shoppable Videos Turn Viewers Into Buyers

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

Avoid Being the Next Victim of Account Takeover Fraud

A recent report highlights the staggering growth of ATO fraud online. In the U.S. alone, around 24 million households have fallen victim to this form of fraud. Social media is one of the driving forces behind the issue, with more than half of all ATOs related to a social media account.

Brands Put Shoppable Video Ads in the Marketing Toolbox

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

Post-Pandemic E-Commerce Signals Refocus on Omnichannel Operations

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce are drawn in the "new normal" business world, as companies balance their e-commerce focus with the reality that customers likely prefer an in-person shopping experience.

Grocery Home Delivery May Ride on Cold Chain Technology

The innovative Phononic EV might be driving a new solution to deliver groceries efficiently and sustainably and, at the same time, rival Amazon’s planned aerial grocery delivery drone package delivery system.

New Cyber Bill Aims To Fix Open-Source Security in Government

Sens. Gary Peters, D-Mich., and Rob Portman, R-Ohio, introduced the legislation that seeks to address open source software risks in government. The proposed Bill, S. 4913, now awaits action by the Committee on Homeland Security and Governmental Affairs.

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