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Accountability is essential for any company that wants to be successful. Without it, there is no way to know whether what you're doing is working or could be done better. In the competitive world of Internet retailing, razor-thin margins and fickle consumers make it even more important to ensure that every effort is contributing to the bottom line...
Keeping tabs on how other companies are adopting technologies and leveraging changes in the marketplace to push their business forward can be highly instructive. It's interesting to watch various trends take shape and gain momentum -- and there's no doubt that what's hot right now is social media marketing When Oprah devotes an entire show to Twitt...
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