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Part 1 of this two-part series detailed five ways companies can improve their position in search engine rankings, including URL submission, paid inclusion, content tailored for Web "spiders," a well thought-out page title and the nuances of META tags. Note that none of these methods is more valuable than the others, but in combination they can pro...
The ways in which people search for information on the Web have changed. Web content (text, images and audio) is being created and uploaded at a rate faster than the ability of search engines to index this data. As a consequence, it is getting more and more difficult to be "found" in an ever-larger mass of unindexed and unconnected pages.
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