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Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options...
The current market for MMORPGs (massively multiplayer online role-playing games) that are free to play and generate revenues through virtual goods is similar to the casual gaming market of five years ago. Entry barriers are relatively low, and many new publishers are entering the market. Even established players in the market are operating under the gaming industry's radar screen. Compared with AAA, subscription-based MMORPGs and retail console games, the development or licensing costs for free-to-play games are relatively low.
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