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Mobile Internet usage is on the rise, and for marketers, the time to establish their brands on the "third screen" is now. For example, more than four in 10 U.S. mobile users will look at phones with strong Internet features when they buy next, according to The Kelsey Group. Concurrently, there are waves of advances taking place -- from innovative devices to enhanced data services -- that will make the promise of the mobile Web a reality...
Marketers assume that Googling for information is an automatic response the instant a Web surfer opens a browser. For many Internet users, the theory is true. However, for a number of reasons, and with increasing regularity, many people bypass search engines altogether in favor of a technique called direct navigation. Simply put, direct navigation is when a user directly types a Web address into a browser...
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