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Selling wireless and media products online is a complex challenge that often falls short of the expectations of seasoned online shoppers and results in a frustrating user experience. Wireless and cable operators, wireless resellers and handset manufacturers try to mirror online shopping with their online retail peers but despite their efforts, the complexities of back-end provisioning processes and legacy business rules often surface for customers to see.
Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? Web 2.0 includes leveraging social commerce on Web sites, blogging/podcasting, and participating in social networks like YouTube, Facebook, Twitter, and anywhere a retailer or its customers can create and share content Many retailers find themse...
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