Articles by John Squire

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BEST OF ECT NEWS

Applying Last Year’s Lessons for Holiday Sales

This story was originally published on March 10, 2012, and is brought to you today as part of our Best of ECT News series OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will f...

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2011’s Lessons for Holiday Retail 2012

OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping. By now you know the story: Mobile made its mark, with 11 percent of online sales in Decemb...

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