Articles by John Federman

If you're responsible for supporting product sales through the retail channel for your client, there is no doubt you're experienced in search engine optimization (SEO), search engine marketing (SEM), keywords, SERPs, ad banners, click-through rates and more. Most search activities involve either driving a consumer to the manufacturer's site or to the retail site where the product is sold. Yet it's what happens once a consumer gets to the retail site that is often the most important. ...

Though it's only mid-summer, retailers are knee-deep in finalizing their holiday plans. This season, they are under extraordinary pressure to generate as much revenue as possible from their online stores, which -- for many -- is their best performing channel. With only a few short months before retailers' scheduled e-commerce site freezes, now is the right time to explore the innovative, quick-to-implement projects that will drive incremental revenue during this critical sales season. ...

It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has indelibly changed the way retailers engage with prospects, and how products are sold. ...

More than half of all consumers say a negative online experience leads to online and offline abandonment With the click of a mouse, a customer who has invested time and effort researching your products and services online, and who may have purchased something from your site or store in the past, will disappear forever because of a single, bad onlin...

For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation There is little doubt that nearly any company with a Web presence can see positive return on investment with increases in sales co...