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In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively M&As mean integrating two separate brands into a unified message -- one that must then be collated into hundreds of pieces of collateral and distr...
In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively M&As mean integrating two separate brands into a unified message -- one that must then be collated into hundreds of pieces of collateral and distr...
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