Articles by Bala Janakiraman

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Don’t Give Your Customers a Reason to Park Their Carts

Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process, according to SeeWhy, a company specializing in abandonment tracking software. This rate, which rose substantially from 2005 to 2008, is in part a reflection of the intensified comparative shopping that visitors conduct on many sites simultaneously.

Alternative Payments: More Ways to Close the Sale

For the past few decades, checks, ACH, credit cards and debit cards have been the primary means of payments for consumers These payment methods have been successful because consumers can pay for their purchases without carrying cash, merchants can increase sales by reaching a wider consumer base, and banks are able to establish themselves as truste...

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