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Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content.

With the current economic climate and biting inflation, shoppers worldwide desperately seek the slashed prices and mass discounts offered in the infamous after-holiday and January sales. Businesses must harness technology and digital transformation in order to make the most of the post-Christmas sho...

The law aims to protect Americans by blocking and prohibiting all transactions from any social media company in, or under the influence of, China, Russia, and several other foreign countries of concern.

Improved consumer protections are needed to prevent gift card fraud, which bilked Americans for more than US$233 million in 2021 alone, according to a new report by the Center for Data Innovation.

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

The awards to four tech companies have sequential contract numbers, so the $9 billion bandied in the press really looks like $36 billion.

Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays.

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Inflation woes and a looming recession did little to dampen online shoppers’ enthusiasm on Cyber Monday, according to figures released Tuesday by Adobe Analytics, a tracker of seasonal e-commerce activity. Adobe estimates online shoppers spent US$11.3 billion on Cyber Monday, a 5.8 percent inc...

With no centralized auditing system for vendors available within Amazon's inner sanctum, sellers are left to their own resources to seek redress from Amazon's questionable charges. Chargeguard wants to change that inequity.

Although small businesses lack the resources large enterprises enjoy to defend themselves online, SMBs can avoid becoming cybercrime victims by following these proven, safe computing practices.

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.