Technology

Tesla Shows Off Family-Friendly Electric Car

Tesla Motors — a Silicon Valley startup backed by entrepreneur Elon Musk, the South Africa-born cofounder of PayPal — is making plans to roll out its second electric car. The company has released the details of its Tesla Model S.

While production is, at best, two-and-a-half years away, car enthusiasts are gobbling up the specs.

“If it does come out as promised — even at its big price point — it will still be quite a feat, Brian Gluckman, manager of media relations at AutoTrader.com, told TechNewsWorld.

The Model S is promising a 300-mile range — this is not just an about-town commuting car — and the ability to recharge the battery within 45 minutes. The Roadster, the first car Tesla produced, took several hours to recharge.

Mitsubishi, Mercedes-Benz, BMW, Nissan, Ford and Hyundai are all developing electric vehicles with production scheduled for 2011. However, those vehicles, Gluckman pointed out, only have ranges of about 100 miles. Even the Ford’s electric Focus is just a compact sedan, he said.

The Model S is also much larger, making it possible for a family to consider it.

Question Marks

The initial downside of the car is its cost: US$49,000 after a $7,500 federal tax credit for electric vehicles. It doesn’t end there, though.

“The Tesla is a nice-looking vehicle, and I hope it succeeds — I am definitely sitting in its cheering section,” Edmunds’ GreenCarAdvisor.com Editor John O’Dell told TechNewsWorld.

Unfortunately, there are challenges confronting it, he said — some ofwhich may well block its production.

Funding, which is a dicey and sensitive subject among automakers now, is themajor question mark. The company is hoping to land about $350 million in low-cost federal funding for the project, O’Dell said. “Everything they have done and planned for to date is predicated on getting federal loans.”

Tesla also has to worry about the automotive industry’s supply chain, which is almost as beleaguered as the big three automakers are by the recession and credit crunch. The Tesla’s chassis was built from the ground up specifically for this car, O’Dell said. “What that means is that they will have to count on the continued existence of the automotive supply chain in the U.S. to provide the parts they need.”

Better Performance?

Assuming it gets to that stage, Tesla will then have to worry about competition. “It will be butting heads with billion-dollar companies like Toyota and GM, and products like plug-ins, hybrids and other pure electric cars,” noted O’Dell.

Tesla’s Model S does not stack up well against other green alternatives, said Rob Enderle, principal analyst for the Enderle Group. The Fisker, for instance, “is a more interesting automobile,” Enderle told TechNewsWorld, “and for less money, gives you more car.”

Nissan will be launching an electronic car in the U.S.next year, GreenCarAdvisor’s O’Dell said. “I will presume it will be cheaper, although it may be different enough that it won’t be competitive to the Tesla.”

Or maybe not. “As much as they give lip service to the concept of competition, none of these guys likes it,” O’Dell continued, “so if GM or Toyota can figure out a way to crush the Tesla, they will do it.”

Evolving Technology

Perhaps most importantly, electric car technology is still evolving — and must be proven to consumers. Batteries are one of the biggest tech challenges that all electric cars face, Autotrader.com’s Gluckman pointed out.

The new Li-Ion and Li-Polymer batteries that will be used in such cars as the forthcoming Chevrolet Volt — as well as Tesla’s electrically powered Roadster — are expensive and difficult to keep cool, he noted.

The new battery in the Model S is based on the Roadster battery, according to Tesla. It’s attached to a new rear-wheel-drive and all-wheel-drive-capable platform that was also designed in-house.

“Developing such a platform, however, is no small endeavor in terms of either effort or money,” commented Gluckman. “Hyundai, for example, probably spent aboutfive years developing the new RWD platform underpinning its new Genesis sedan and coupe.”

For a startup like Tesla to be able to move this vehicle from conception to reality in less than three years, Gluckman concluded, “would be quite a massive accomplishment, especially considering their current economic situation.”

5 Comments

  • Still lots of questions and things to consider prior to our personal transportation all going electric, but the only way to move forward is to start stepping. Let’s be sure we consider all of the challenges and consequences as we do this.

    Specific to Tesla: why are they building an assembly plant in CA? The largest talent pool for manufacturing in the US is in the northern mid-west. The cost of living in CA is at least 5x higher. How will Tesla attract the best educated and seasoned engineers and managers and best skilled operators, maintenance, supervision, skilled trades, etc, etc required to operate a mfg plant without offering wages that will upset their plan to build an affordable vehicle?

    Instead of moving the mfg base to CA it seems that it would be much easier – and cheaper – to move the entrepreneurs to the mid-west.

    Any thoughts?

    • New technology is always expensive, but you have to start somewhere. The only way to develop and progress this technology – and uncover any hidden problems in the vehicle and/or infrastructure required to support it – is to do it.

      Like other technologies out there the prices will eventually come down. Although, I still question the wisdom of an assembly in such a high-cost state as CA.

      • Sadly, the work ethic isn’t there in the rustbelt anymore, and it is expensive to do business there.

        This is why Toyota, Honda, BMW and Mercedes Benz have built their new factories in the SOUTHEAST. Even GM opened a Saturn plant in Kansas, and another in Tennessee!

        I AGREE California is a very bad place to start or run a business. I have friends and business associates out of the state for that reason. However, going to Detroit would be worse.

        While the car is very expensive, if it goes into production I will likely buy one. I AM an ideal candidate for a "standard" electric car, like the Think City (darned Ford). I only need about 80 miles a charge maximum, so three hundred would allow us to visit my in-laws, about 180 miles away.

  • To call this a family friendly vehicle is a joke. Maybe if you one of those who got our tax dollar bonus. At it’s current cost it is doomed to fail!

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