Digital transformation has left hardly any industry unshaken. In broadcasting, it's safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: 65 percent of consumers pay for cable or satellite, while 69 percent of the...
Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...
E-commerce has exploded since Amazon and eBay were founded in 1995. Today, e-commerce is part of everyday life. By 2023, retail e-commerce sales in the U.S. are projected to surpass $735 billion. Even industries like food, healthcare and banking, which previously were dominated by offline transactio...
The U.S. House Intelligence Committee recently heard expert testimony on the growing threat posed by "deepfakes" -- altered videos and other artificial intelligence-generated false information -- and what it could mean for the 2020 general elections, as well as the country's national security overal...
For many in the pay-TV industry, Netflix was the first wake-up call that a new-generation of online or technology companies could have a significant impact on their pay-TV business. Over a 10-year period, Netflix grew from a U.S.-only DVD-by-mail service to a force in the international video enterta...
The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. Whether they're in a brick-and-mortar store, or using a de...
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...
The U.S. House of Representatives Antitrust Subcommittee has opened an investigation into competition in digital markets, increasing the pressure on big tech companies over antitrust issues. The subcommittee is part of the House Judiciary Committee. The bipartisan investigation will include a series...
Amazon has been reworking relationships with several of its long-time wholesale suppliers in a bid to cut costs, according to a report. Thousands of small suppliers that sell less than $10 million annually on Amazon's platform would lose bulk orders, while big brands like Procter & Gamble and Le...
Foldable phones have been dealt a setback by Samsung's announcement that it has postponed indefinitely the release of its Galaxy Fold. Samsung pumped the brakes on the $1,980 phone's release after several reviewers reported problems. Samsung acknowledged that their experiences indicated the device n...
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested...
The ramp-up to Apple's WWDC this June has begun, with reports circulating about the goodies the company will include in the next generation of its desktop and mobile operating systems. The latest revelations include macOS support for the iPad as an auxiliary display, and iOS support for multiple win...
The European Parliament plenary has adopted the "Directive on Copyright in the Digital Single Market" by a vote of 348-274 with 36 abstentions. Member states will have two years to adopt the directive's rules under their national laws. The directive will require certain online platforms to establish...
Google has pulled the wraps off Stadia, a new cloud-based gaming platform. Using the power of Google's global information infrastructure, Stadia can stream the highest-quality games to any screen, Google CEO Sundar Pichai said in announcing the platform, which is expected to come online later this y...
Jigsaw, which is owned by Google parent company Alphabet, has released Tune, an experimental Chrome extension that lets users hide comments its algorithms identify as toxic. It is available for Mac, Windows, Linux and the Chrome OS. Tune builds on the same machine learning models that power Jigsaw's...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
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