You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, Gartner claims smart personalization will enable businesses to boost their profits by up to 15 percent. Today, personalization is everywhere. Unfortunately, the term "personalization" still carries muc...
Tucked away inside the wave of enthusiasm over the strong 2005 holiday shopping season -- which saw sales exceed forecasts while shoppers expanded their buying to new categories -- is a slight complication that could trip up some retailers hoping to turn those great sales into great profits. One of ...
It's that time again: Holiday shopping is here. What's the latest fad for the kids? Where can I find the best selections, prices and product information? And what in the world can I get for Uncle Phil, who has everything and likes very little? If the questions remain timeless, finding answers has ch...
Now that e-tailers have a few strong holiday seasons behind them, many have learned it is never too early to start planning for next year. Increasing levels of Internet use and greater comfort with online shopping among the overall population should make next year's critical November-December stretc...
Companies that create a sense of online community not only give like-minded people a place to call home, they also reap revenue. They achieve this goal by offering compelling content that builds trust and credibility with visitors and keeps them coming back. The most profitable example is online ...
Recycle via a manufacturer or retailer program
Use a local e-waste recycling service
Sell or trade in for cash or credit
Donate or give away
Discard in trash
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