"Brought to you by ..." Ahhh, the golden age of advertising. The ads themselves were social markers, drivers of our conversation, definers of what was -- and was not -- cool. We took them at face value, we obeyed their siren songs, and we sampled, and we bought, and we sang the jingles. Back in a...
While Congress debates an $850 billion healthcare bill with questionable benefits, leaders in the technology industry are quietly creating products and services that will truly reform healthcare. This Thanksgiving, for example, Americans can be appreciative of the incredible price decline in genome...
Ask anyone in the open source science movement what it's all about, and you're likely to come back to the word that's right there in its name: "open." Open source science is all about open access. To research methods. To data. To scholarly publications. And supporters feel that it's vital to the...
It's important to find a solution that provides a means for measuring the effectiveness of a social media marketing program. Once a company knows who its biggest influencers are, it becomes possible to target them with appropriate messages and promotions. With any hot trend, marketing companies qui...
E-commerce suppliers face a difficult challenge. They must cultivate loyal customers, but that is becoming more difficult as the Internet enables consumers to roam freely from retailer to retailer. Now more than ever, the customer is in control, and that change is forcing many e-tailers to turn to c...
With just a few dozen booths, eTail 2008 is much smaller than many of the trade shows and conferences I've attended in the past, but my feet are just as sore. It's not my shoes -- really. It's the long, long walks from the ballrooms to my far-flung hotel room. I spotted a Segway on the hotel propert...
I own an iPod. Do you? If so, do we have anything in common? Apple is hoping that we do, and it's providing plenty of room for us to find out at the iTunes Store. There, music lovers can write and read reviews of artists' recent, and not-so-recent, releases. Perhaps more commercially important, they...
Years ago, endurance athletes spent a big chunk of their training energy mapping routes, measuring distances and figuring paces. That's because the only way to determine how long and fast they were running or cycling was to drive the distance in the car to establish mileage and then time the workout...
Joost, the video-on-demand site boasting the world's first broadcast-quality Internet television service, hung out its open sign Tuesday with the announcement of its commercial launch. The site also entered the final beta stage, allowing beta testers to issue an unlimited number of invitations to fr...
Online retail innovation and a cutting-edge customer experience are no longer the sole domain of a few retail pure-plays and multi-channel pioneers with hundreds of millions of dollars to invest. With recent forecasts from Forrester Research predicting that U.S. online retail revenues will top the ...
For many manufacturers, indirect channels provide the majority of their revenue yet carry only a small percentage of their most profitable products. Instead, indirect channel partners opt to move literally tons of low-margin items, competing in the marketplace on price and availability alone. The el...
Internet giant Google is teaming with athletic shoe titan Nike to prepare the field for soccer fans worldwide with a new multi-language site that coincides with this summer's World Cup competition in Germany. Dubbed "joga.com," joga being Portuguese for "play," the new site will allow players and fa...
With 2005 nearly done, it's interesting to look at the lessons learned and insights gained in customer relationships overall and CRM's response to them specifically. A seismic shift is happening in CRM today. Foremost of these is the shift from transactions to trust -- and if your pipeline has been ...
Imagine strolling through the front door of your favorite department store, but instead of finding yourself amid a comforting cacophony of display counters, merchandise, and bustling people, you're instead all alone in a strangely geometric room featuring a series of doors labeled "Women," "Men," "K...
Mass merchandisers are redefining what's needed to launch a product through indirect channels, and the fact that bargain-hunting prospects for many products use the high-priced channels to do research and buy online anyway is making Web product introductions a path to greater profits for manufacture...
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